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Articles (721)

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1-10 of 721 results for Customer motivation

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Select article: Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Open access

Research article

First published 2021-10

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Select article: Enhancing Employee Innovation Through Customer Engagement: The Role of Customer Interactivity,Employee Affect,and Motivations

Retricted access

Research article

First published 2020-2

Enhancing Employee Innovation Through Customer Engagement: The Role of Customer Interactivity,Employee Affect,and Motivations

Feng Zeng Xu, Ying Wang

Journal of Hospitality & Tourism Research

Select article: Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts

Retricted access

Research article

First published 2022-2

Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts

Vu Thi Mai Chi, Widya Paramita, Tran Ha Minh Quan

Australasian Marketing Journal

Select article: Exploration of Factors Influencing the Customers' Motivation in Buyer-Supplier Relationships on Industrial Markets

Open access

Research article

First published 2015-1

Exploration of Factors Influencing the Customers' Motivation in Buyer-Supplier Relationships on Industrial Markets

Bernd Markus Zunk

International Journal of Engineering Business Management

Select article: A critical evaluation of mobile guided tour apps: Motivators and inhibitors for tour guides and customers

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Research article

First published 2022-10

A critical evaluation of mobile guided tour apps: Motivators and inhibitors for tour guides and customers

Ekaterina Podsukhina, Melanie Kay Smith, Ivett Pinke-Sziva

Tourism and Hospitality Research

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Customer Motivation and Response Bias in Online Reviews

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Research article

First published 2020-5

Customer Motivation and Response Bias in Online Reviews

Saram Han, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?

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Research article

First published 2005-01

Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?

Christian Homburg, Wayne D. Hoyer, Nicole Koschate

Journal of the Academy of Marketing Science

Select article: Understanding the Impact of Perceived Customer Power on Motives and Outcomes of Emotional Labour

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Research article

First published 2019-3

Understanding the Impact of Perceived Customer Power on Motives and Outcomes of Emotional Labour

Alka Singh Bhatt

Journal of Creative Communications

Select article: How Leaders’ Motivation Transfers to Customer Service Representatives

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Research article

First published 2011-5

How Leaders’ Motivation Transfers to Customer Service Representatives

Jan Wieseke, Florian Kraus, Sascha H. Alavi [...]

Journal of Service Research

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