Sage Journals: Discover world-class research

Open access

Research article

First published 2025-1

Clearly (not) identifiable – The recognisability of gambling content marketing

Raffaello Rossi, Agnes Nairn

International Journal of Market Research

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

Retricted access

Research article

First published 2018-7

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira [...]

Journal of Marketing

Retricted access

Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

Retricted access

Research article

First published 2008-04

Technological,Content,and Market Convergence in the Games Industry

Barry Ip

Games and Culture

Open access

Research article

First published 2025-1

Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Vivek Newar, Shraddha Chetry

IIMS Journal of Management Science

Retricted access

Research article

First published 2026-2

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia [...]

Journal of Marketing Research

Retricted access

Research article

First published 2022-05

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Hongshuang (Alice) Li

Production and Operations Management

Retricted access

Research article

First published 2019-12

Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources

Sascha Kraus, Johanna Gast, Moritz Schleich [...]

Journal of Macromarketing

Open access

Research article

First published 2025-11

Search results

Clearly (not) identifiable – The recognisability of gambling content marketing

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Video Content Marketing: The Making of Clips

The Role of Marketer-Generated Content in Customer Engagement Marketing

Technological,Content,and Market Convergence in the Games Industry

Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors