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Research article

First published 2018-12

“There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers

Steven K. Dallas, Vicki G. Morwitz

Journal of Marketing Research

Open access

Research article

First published 2016-9

An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Mayank Jyotsna Soni, Abraham Koshy

Vikalpa: The Journal for Decision Makers

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Research article

First published 1989-8

The influence of product,manufacturer,and distributor characteristics on consumer interest in direct marketing offerings

Ishmael P. Akaah, Pradeep K. Korgaonkar

Journal of Interactive Marketing

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Research article

First published 2022-5

Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer

Camille Lacan, Emmanuelle Le Nagard, Pierre Desmet

Journal of Interactive Marketing

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Research article

First published 1998-5

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister

Journal of Marketing Research

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Review article

First published 2005-9

Consumer Beliefs toward the Protection Offered by Motorcycle Helmets: The Effects of Certification,Price,and Crash Speed

William J. Vigilante

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2009-10

Clustering Consumers on the Basis of Attitudinal Variables

Nripendra Singh

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2015-11

Innovation Sequences over Iterated Offerings: A Relative Innovation,Comfort,and Stimulation Framework of Consumer Responses

Timothy B. Heath, Subimal Chatterjee, Suman Basuroy [...]

Journal of Marketing

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Research article

First published 2020-12

Customers’ response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India

Yogesh Kumar, Utkal Khandelwal, Ankit Saxena

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2012-7

Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal

Binod Shrestha

Business Perspectives and Research

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