Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2018

“There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers

Steven K. Dallas, Vicki G. Morwitz

Journal of Marketing Research

Open accessResearch articleFirst published September, 2016

Mayank Jyotsna Soni, Abraham Koshy

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published August, 1989

Ishmael P. Akaah, Pradeep K. Korgaonkar

Journal of Interactive Marketing

Restricted accessResearch articleFirst published May, 1998

Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2022

Camille Lacan, Emmanuelle Le Nagard, Pierre Desmet

Journal of Interactive Marketing

Restricted accessReview articleFirst published September, 2005

William J. Vigilante

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published November, 2015

Timothy B. Heath, Subimal Chatterjee, Suman Basuroy [...]

Journal of Marketing

Restricted accessResearch articleFirst published October, 2009

Nripendra Singh

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published December, 2020

Yogesh Kumar, Utkal Khandelwal, Ankit Saxena

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Restricted accessResearch articleFirst published July, 2012

Binod Shrestha

Business Perspectives and Research