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Articles (22)

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1-10 of 22 results for CSR campaigns

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Select article: Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion

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Research article

First published 2023-11

Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion

Wen Zhao

Journal of Creative Communications

Select article: From awareness to engagement: Designing,executing and evaluating a school-based participatory CSR campaign

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Research article

First published 2025-11

From awareness to engagement: Designing,executing and evaluating a school-based participatory CSR campaign

Jose John, Kiran Thampi, Jolly John Odathakkal [...]

International Social Work

Select article: Driving Reward-Based Crowdfunding Success: CSR Orientation and Risk Disclosure in U.S. Restaurant Campaigns

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Research article

First published 2026

Driving Reward-Based Crowdfunding Success: CSR Orientation and Risk Disclosure in U.S. Restaurant Campaigns

Ngoc Tran Nguyen, Hyoung Ju Song, Jeong-Yeol Park

Journal of Hospitality & Tourism Research

Select article: Corporate Proactivity as a Discursive Fiction: Managing Environmental Health Activism and Regulation

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Other

First published 2010-8

Corporate Proactivity as a Discursive Fiction: Managing Environmental Health Activism and Regulation

Heather M. Zoller, Meagan Tener

Management Communication Quarterly

Select article: The Parasocial Synergy: Decoding the Hypocrisy Reduction Impact of Social Media Influencer Partnerships in Corporate Social Responsibility Communication

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Research article

First published 2025

The Parasocial Synergy: Decoding the Hypocrisy Reduction Impact of Social Media Influencer Partnerships in Corporate Social Responsibility Communication

Dongqing Xu, Jun Zhang, Li Chen

International Journal of Business Communication

Select article: Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

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Research article

First published 2022-3

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

Yujin Heo, Chang-Won Choi, Holly Overton [...]

Journalism & Mass Communication Quarterly

Select article: Boomerang Effects of Green Polishing by High-Environmental-Impact Organizations

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Research article

First published 2025

Boomerang Effects of Green Polishing by High-Environmental-Impact Organizations

Haoran Chu, Shupei Yuan

International Journal of Business Communication

Select article: Enhancing Hotel Guest Corporate Social Responsibility–Advocacy Behaviors Through Hedonic Benefits

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Research article

First published 2023-2

Enhancing Hotel Guest Corporate Social Responsibility–Advocacy Behaviors Through Hedonic Benefits

Rojanasak Chomvilailuk, Ken Butcher

Journal of Hospitality & Tourism Research

Select article: Exploring the Impact of Message Framing on Donation Behavior Through Emotions in Sport CSR: The Moderating Roles of Perceived CSR Motives and Team Identification Through Biometric Facial Expression Analysis

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Research article

First published 2025-9

Exploring the Impact of Message Framing on Donation Behavior Through Emotions in Sport CSR: The Moderating Roles of Perceived CSR Motives and Team Identification Through Biometric Facial Expression Analysis

Soojin Kim, Yongjae Kim

Sport Marketing Quarterly

Select article: ‘1L=10L for Africa’: Corporate social responsibility and the transformation of bottled water into a ‘consumer activist’ commodity

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Research article

First published 2014-1

‘1L=10L for Africa’: Corporate social responsibility and the transformation of bottled water into a ‘consumer activist’ commodity

Vinicius Brei, Steffen Böhm

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