From awareness to engagement: Designing,executing and evaluating a school-based participatory CSR campaign

Abstract

Participatory Corporate Social Responsibility (CSR) campaigns are highly valued for enhancing engagement and behavioural change among its stakeholders. This study evaluated the ‘Say No to Single-Use Plastic’ campaign, implemented by 200 social work students in collaboration with a Public Sector Undertaking and a University Social Work College. The study used a qualitative approach and thematic analysis and further evaluated the campaign through four theoretical lenses. Key findings included increased environmental awareness, stakeholder engagement, behavioural shifts and sustainability challenges. The study offers insights for social work practice and social care policy by advocating for institutional support of community-led CSR initiatives promoting environmental responsibility.