Participatory Corporate Social Responsibility (CSR) campaigns are highly valued for enhancing engagement and behavioural change among its stakeholders. This study evaluated the ‘Say No to Single-Use Plastic’ campaign, implemented by 200 social work students in collaboration with a Public Sector Undertaking and a University Social Work College. The study used a qualitative approach and thematic analysis and further evaluated the campaign through four theoretical lenses. Key findings included increased environmental awareness, stakeholder engagement, behavioural shifts and sustainability challenges. The study offers insights for social work practice and social care policy by advocating for institutional support of community-led CSR initiatives promoting environmental responsibility.
ArnsteinSR (1969) A ladder of citizen participation. Journal of the American Institute of Planners35(4): 216–224.
2.
ArnsteinSR (2019) A ladder of citizen participation. Journal of the American Planning Association85(1): 24–34.
3.
Asante AntwiHZhouLXuX, et al. (2021) Beyond COVID-19 pandemic: An integrative review of global health crisis influencing the evolution and practice of corporate social responsibility. Healthcare9(4): 453.
4.
BihariAShajahanPK (2024) Why are social work professionals relevant in corporate social responsibility? A case of CSR and non-CSR projects in India. The International Journal of Community and Social Development6(3): 282–298.
5.
BriscoeCAboudF (2012) Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques. Social Science & Medicine75(4): 612–621.
6.
BurtRS (1992) Structural Holes: The Social Structure of Competition. Cambridge, MA: Harvard University Press.
7.
ColemanJS (1990) Foundations of Social Theory. Harvard University Press.
EdmondsC (2024) The streetlight effect: Shining a light on assessment of social work students’ capability through practice educator use of direct observation. Social Work Education. Epub ahead of print 29 November. DOI: 10.1080/02615479.2024.2438264.
10.
El-BassiounyNEl-BassiounyDKolkailahSK, et al. (2021) Corporate Social Responsibility in Egypt: Corporate Social Responsibility (CSR), the Sustainable Development Goals (SDGs), and Egypt 2030 Vision: CSR, Sustainability, Ethics and Governance. Springer Nature.
11.
FreireP (1970) Cultural action and conscientization. Harvard Educational Review40(3): 452–477.
12.
FrynasJG (2005) The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs81(3): 581–598.
13.
KimM-JKimB-J (2020) Analysis of the importance of job insecurity, psychological safety and job satisfaction in the CSR-performance link. Sustainability12: 3514.
14.
LarsenDPLondonDAEmkeAR (2016) Using reflection to influence practice: Student perceptions of daily reflection in clinical education. Perspectives on Medical Education5(5): 285–291.
15.
LeeD (2020) Corporate social responsibility of U.S.-listed firms headquartered in tax havens. Strategic Management Journal41: 1547–1571.
16.
LeeSYKimYKimY (2020) The co-creation of social value: What matters for public participation in corporate social responsibility campaigns. Journal of Public Relations Research32(5–6): 198–221.
17.
LeeTH (2021) How firms communicate their social roles through corporate social responsibility, corporate citizenship, and corporate sustainability: An institutional comparative analysis of firms’ social reports. International Journal of Strategic Communication15(3): 214–230.
18.
McElroyMJornaREngelenJ (2006) Rethinking social capital theory: A knowledge management perspective. Journal Knowledge Management10: 124–136. https://doi.org/10.1108/13673270610691233
19.
McKennaFHanrahanJ (2024) Meaningful community engagement through advanced indicator systems for sustainable destination planning. Environmental and Sustainability Indicators22: 100392.
20.
OrkohEEfobiU (2024) Effects of behaviour change communication on knowledge and prevention of malaria among women in Ghana. Evaluation Review48(6): 1050–1087.
21.
PortesALandoltP (1996) The downside of social capital. American Prospect26: 18–21.
22.
PutnamRD (1993) The prosperous community. The American Prospect4(13): 35–42.
23.
PutnamRD (2000) Bowling alone: America’s declining social capital. In: Culture and Politics: A Reader. New York: Palgrave Macmillan US, pp. 223–234.
24.
PyeJ (2024) Direct observations of practice in social work education: The role of professional autonomy in policy enactment. Social Work Education. Epub ahead of print 16 September. DOI: 10.1080/02615479.2024.2400205.
25.
RamboarisataLBerrier-LucasCRamonjyD (2023) Pluralism and ‘Conscientização’ in the business classroom and beyond. In: IrwinLRimanoczyIFritzM, et al. (eds) Transforming Business Education for a Sustainable Future. Abingdon: Routledge, pp. 28–42.
26.
SchmidtSRivas- AcevesS (2024) Critical social participatory action research for conscientization: Pedagogies and findings from Xochimilco. Higher Education for the Future11(2): 168–184.
27.
SwainJKingB (2022) Using informal conversations in qualitative research. International Journal of Qualitative Methods21: 85056.
28.
ThampiKMadavanakadu DevassySSelvaraj PrasannaR, et al. (2024) Evaluating community projects through participatory rural appraisal: Case study of a CSR initiative in India. Social Work Education. Epub ahead of print 3 September. DOI: 10.1080/02615479.2024.2398664.
29.
VijSSharmaRKainthN (2021) Case studies of corporate misconduct and failures: Major learnings and Indian response. In: VijiS (ed.) Strategic Perspectives for Managers. Delhi, India: Seema Sahitya Bhawan, pp. 1–20.
30.
WoolcockM (1998) Social capital and economic development: Toward a theoretical synthesis and policy framework. Theory and Society27(2): 151–208. https://doi.org/10.1023/A:1006884930135
