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Retricted access

Research article

First published 2018-12

Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

Komal Nagar, Paramdeep Kour

FIIB Business Review

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Research article

First published 2023-3

The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Akiko Arai, Yong Jae Ko, Akira Asada [...]

Sport Marketing Quarterly

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Research article

First published 2020-4

When Should a Brand Cut Ties With a Scandalized Endorser?

Shintaro Sato, Akiko Arai, Yosuke Tsuji [...]

Communication & Sport

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Research article

First published 2006-8

When Will a Brand Scandal Spill Over,and how Should Competitors Respond?

Michelle L. Roehm, Alice M. Tybout

Journal of Marketing Research

Open access

Research article

First published 2025

Please Forgive Me: A Pathway to Mitigating Negative Brand Engagement After an Influencer Scandal

Rebecca Dolan, Dean Charles Hugh Wilkie, Paul Harrigan [...]

Australasian Marketing Journal

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Research article

First published 2020-11

Companies responses to scandal backlash caused by social media influencers

Belinda Kintu, Karim Ben-Slimane

International Journal of Market Research

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Research article

First published 2023-8

Major League Missteps: How MLB Mishandled the Astros Cheating Scandal

Emily A. Spackman, Christopher Wilson, Brendan Gwynn [...]

Communication & Sport

Open access

Research article

First published 2026

An age of scandal entrepreneurs and scandalous production: Undercover journalism and its public interest scandals

Julian Matthews

Media,Culture & Society

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Research article

First published 2005-12

Defining Scandal in Sports: Media and Corporate Sponsor Perspectives

Stephanie Hughes, Matt Shank

Sport Marketing Quarterly

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Research article

First published 2012-8

Of Victims and Markets

Jordan R. Bass, Joshua I. Newman, Michael D. Giardina

Cultural Studies ↔ Critical Methodologies

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