Of Victims and Markets

Abstract

This article addresses the market logics on display at Penn State University in response to the Jerry Sandusky scandal, especially with respect to the idea of civic branding and community formation. The intersecting vectors of the corporate university, neoliberalism, and physical culture are highlighted to explain such a response. Responses to the scandal are also addressed in light of similar discourses of victimology present in the larger Wall Street financial sector.