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Retricted access

Research article

First published 2013-9

Towards brand ecology

Massimo Giovanardi, Andrea Lucarelli, Cecilia Pasquinelli

Marketing Theory

Retricted access

Research article

First published 1973-5

The Effect of Ecological Concern on Brand Perceptions

Thomas C. Kinnear, James R. Taylor

Journal of Marketing Research

Open access

Research article

First published 2024-10

Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms

Yihe Zhang, Surnggahb Jahng

Sage Open

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Retricted access

Research article

First published 1995-11

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian M. Derbaix

Journal of Marketing Research

Retricted access

Research article

First published 2021-6

Brand Externalities: A Taxonomy

Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft

Journal of Macromarketing

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Retricted access

Research article

First published 2020-3

Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination

James Du, Christopher M. McLeod, Jeffrey D. James

Sport Marketing Quarterly

Open access

Research article

First published 2022-4

Performing the ecological fix under state entrepreneurialism: A case study of Taihu New Town,China

Fangzhu Zhang, Fulong Wu

Urban Studies

Retricted access

Research article

First published 2016-11

Thirst in the global brandscape: Water,milk and Coke at the Shanghai World Expo

Van Troi Tran

Journal of Consumer Culture

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