Search results: Sage Journals

Open accessResearch articleFirst published June, 2023

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Open accessResearch articleFirst published August, 2022

Outi-Maaria Palo-oja, Juuso Nieminen

South Asian Journal of Business and Management Cases

Retricted accessResearch articleFirst published September, 2024

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

Retricted accessResearch articleFirst published June, 2019

Michael S Lin, Yeasun K Chung

Tourism Economics

Retricted accessResearch articleFirst published August, 2018

Stephan G Boehm, Ciaran Smith, Niklas Muench [...]

Quarterly Journal of Experimental Psychology

Retricted accessResearch articleFirst published 2026

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

Open accessResearch articleFirst published October, 2024

Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara [...]

Sage Open

Open accessResearch articleFirst published 2020

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Retricted accessResearch articleFirst published July, 2022

Shawn Pope, Jimi Kim

Business & Society

Retricted accessResearch articleFirst published April, 2012

Christine Vallaster, Adam Lindgreen, François Maon

California Management Review