Sage Journals: Discover world-class research

Retricted access

Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

Free access

Research article

First published 2024-2

How Brand Innovativeness Generates Positive Word of Mouth

Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2020-9

Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market

Kanupriya Adlakha, Sanjeev Sharma

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Open access

Research article

First published 2024-1

Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM

Halima Habuba Mohamed, Yongjun Li, Ataullah Kiani [...]

Sage Open

Retricted access

Research article

First published 1999-07

Branding a state from features to positioning: Making it simple?

Norma P. Nickerson, R. Neil Moisey

Journal of Vacation Marketing

Retricted access

Research article

First published 2025

Strategic distance and hotel popularity: Moderating effects of brand positioning

Jun Yu, Jaehyun You, Jungwon Lee

Tourism and Hospitality Research

Retricted access

Research article

First published 2021-7

Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention

Sabrina M Hegner, Carlotta Lotze, Ardion Daroca Beldad

Tourism and Hospitality Research

Retricted access

Research article

First published 2025-3

The Case of Tulasi: Positioning a Traditional Indian Vegetarian Restaurant to Openai Enhanced Brand

Kuan-Huei Lee, Po-Ju Chen, Huey Chern Boo

Journal of Hospitality & Tourism Cases: An International Case Journal

Search results