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Articles (23)

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1-10 of 23 results for Brand Addiction

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Select article: The Formation Mechanism of Brand Addiction Under Social Network Influence

Open access

Research article

First published 2025-7

The Formation Mechanism of Brand Addiction Under Social Network Influence

Yue Yin, Yuxiang Gao, Sheng Wei

Sage Open

Select article: Brand and addiction: A network analysis of scientific literature

Retricted access

Research article

First published 2024-6

Brand and addiction: A network analysis of scientific literature

Suraj Kushe Shekhar

Australasian Psychiatry

Select article: I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Retricted access

Research article

First published 2023

I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Vivek Pani Gumparthi, Deepti Jog, Preeti Sharma

Vision: The Journal of Business Perspective

Select article: Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation,Brand Addiction,and Self-Esteem

Open access

Research article

First published 2025-3

Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation,Brand Addiction,and Self-Esteem

Adamantios Diamantopoulos, Michela Matarazzo, Mona Mrad [...]

Journal of International Marketing

Select article: Destination love and addiction: Insights from positive addiction theory

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Research article

First published 2025-10

Destination love and addiction: Insights from positive addiction theory

Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub [...]

Journal of Vacation Marketing

Select article: Unrecognised GenRe Campaign and Branding Intervention: Insight from Jakarta’s Generation Z

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Research article

First published 2026

Unrecognised GenRe Campaign and Branding Intervention: Insight from Jakarta’s Generation Z

Suharyanti

Journal of Health Management

Select article: The Convergence of the Metaverse,Artificial Intelligence,and Marketing

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Research article

First published 2025-11

The Convergence of the Metaverse,Artificial Intelligence,and Marketing

Muhammad Junaid

Human Systems Management

Select article: Research landscape and trends of internet addiction disorder: A comprehensive bibliometric analysis of publications in the past 20 years

Open access

Research article

First published 2025

Research landscape and trends of internet addiction disorder: A comprehensive bibliometric analysis of publications in the past 20 years

Xiaodong Cheng, Yan Fan, Sen Li [...]

DIGITAL HEALTH

Select article: ‘This is not gambling but gaming’: Methods of promoting a lottery gaming company in a Malaysian daily

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Research article

First published 2013-3

‘This is not gambling but gaming’: Methods of promoting a lottery gaming company in a Malaysian daily

David Yoong, Tan Hooi Koon, Ng Choung Min

Discourse & Society

Select article: Sponsorship of Sport by Tobacco and Alcohol Companies: a Review of the Issues

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Review article

First published 1993-08

Sponsorship of Sport by Tobacco and Alcohol Companies: a Review of the Issues

John L. Crompton

Journal of Sport and Social Issues

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