Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past,Present and Future

Dechen Angmo, Rajesh K. Aithal

IIM Kozhikode Society & Management Review

Open accessResearch articleFirst published March, 2020

Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published November 27, 2025

White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

He Zhang, Dingran Chen, Yang Xiao

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2022

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

Restricted accessResearch articleFirst published November, 2024

A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

Ritu Srivastava, Vibhava Srivastava

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published November, 2018

Access-Based Services for the Base of the Pyramid

Tobias Schaefers, Roger Moser, Gopalakrishnan Narayanamurthy

Journal of Service Research

Open accessResearch articleFirst published January, 2023

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Stephanie Decker, George Obeng Dankwah

Business & Society

Restricted accessResearch articleFirst published December, 2013

Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

Monideepa Tarafdar, Ramendra Singh, Prashanth Anekal

Journal of Information Technology

Restricted accessResearch articleFirst published April, 2012

Jugaad —From ‘Making Do’ and ‘Quick Fix’ to an Innovative,Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid

Ramendra Singh, Vaibhav Gupta, Akash Mondal

International Journal of Rural Management

Restricted accessResearch articleFirst published February, 2017

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation

Restricted accessResearch articleFirst published 2025

A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past,Present and Future

Dechen Angmo, Rajesh K. Aithal

IIM Kozhikode Society & Management Review

Open accessResearch articleFirst published March, 2020

Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published November 27, 2025

White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

He Zhang, Dingran Chen, Yang Xiao

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2022

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

Restricted accessResearch articleFirst published November, 2024

A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

Ritu Srivastava, Vibhava Srivastava

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published November, 2018

Access-Based Services for the Base of the Pyramid

Tobias Schaefers, Roger Moser, Gopalakrishnan Narayanamurthy

Journal of Service Research

Open accessResearch articleFirst published January, 2023

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Stephanie Decker, George Obeng Dankwah

Business & Society

Restricted accessResearch articleFirst published December, 2013

Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

Monideepa Tarafdar, Ramendra Singh, Prashanth Anekal

Journal of Information Technology

Restricted accessResearch articleFirst published April, 2012

Jugaad —From ‘Making Do’ and ‘Quick Fix’ to an Innovative,Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid

Ramendra Singh, Vaibhav Gupta, Akash Mondal

International Journal of Rural Management

Restricted accessResearch articleFirst published February, 2017

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation