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Articles (27)

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1-10 of 27 results for BOP consumers

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Select article: A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past,Present and Future

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Research article

First published 2025

A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past,Present and Future

Dechen Angmo, Rajesh K. Aithal

IIM Kozhikode Society & Management Review

Select article: Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

Open access

Research article

First published 2020-3

Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner [...]

Journal of Macromarketing

Select article: White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

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Research article

First published 2025-11-27

White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

He Zhang, Dingran Chen, Yang Xiao

International Journal of Market Research

Select article: Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

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Research article

First published 2022-5

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

Select article: A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

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Research article

First published 2024-11

A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

Ritu Srivastava, Vibhava Srivastava

Vision: The Journal of Business Perspective

Select article: Access-Based Services for the Base of the Pyramid

Open access

Research article

First published 2018-11

Access-Based Services for the Base of the Pyramid

Tobias Schaefers, Roger Moser, Gopalakrishnan Narayanamurthy

Journal of Service Research

Select article: Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Open access

Research article

First published 2023-1

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Stephanie Decker, George Obeng Dankwah

Business & Society

Select article: Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

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Research article

First published 2013-12

Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

Monideepa Tarafdar, Ramendra Singh, Prashanth Anekal

Journal of Information Technology

Select article: Jugaad —From ‘Making Do’ and ‘Quick Fix’ to an Innovative,Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid

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Research article

First published 2012-4

Jugaad —From ‘Making Do’ and ‘Quick Fix’ to an Innovative,Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid

Ramendra Singh, Vaibhav Gupta, Akash Mondal

International Journal of Rural Management

Select article: Cocreation at the Base of the Pyramid

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Research article

First published 2016-12

Cocreation at the Base of the Pyramid

Tytti Nahi

Organization & Environment

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