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1-10 of 2392 results for American marketing

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Select article: The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Retricted access

Research article

First published 2009-9

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: Risk and Return Transmissions From Crude Oil to Latin American Stock Markets During the Crisis: Portfolio Implications

Open access

Research article

First published 2021-4

Risk and Return Transmissions From Crude Oil to Latin American Stock Markets During the Crisis: Portfolio Implications

Imran Yousaf, Shoaib Ali, Muhammad Naveed [...]

Sage Open

Select article: European Markets and American Business

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Research article

First published 1960-1

European Markets and American Business

Stanley V. Malcuit, Reuben E. Slesinger

Journal of Marketing

Select article: Marketing Sport to Asian-American Consumers

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Research article

First published 2006-3

Marketing Sport to Asian-American Consumers

Irvine Clarke, Ryan Mannion

Sport Marketing Quarterly

Select article: Using Social Marketing to Increase Awareness of the African American Infant Mortality Disparity

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Research article

First published 2013-5

Using Social Marketing to Increase Awareness of the African American Infant Mortality Disparity

Jennifer Rienks, Geraldine Oliva

Health Promotion Practice

Select article: The American Marketing Association in 1960

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Research article

First published 1960-7

The American Marketing Association in 1960

Dik Warren Twedt

Journal of Marketing

Select article: North American Ecotourism Markets

Retricted access

Research article

First published 1996-7

North American Ecotourism Markets

Paniela A. Nvight

Journal of Travel Research

Select article: The Foreign Invasion of the American Sporting Goods Market

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Research article

First published 1998-9

The Foreign Invasion of the American Sporting Goods Market

Lawrence W. Fielding, Lori K. Miller

Sport Marketing Quarterly

Select article: The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

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Research article

First published 2007-9

The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

David Glen Mick

Journal of Public Policy & Marketing

Select article: The New American Marketing Association Definition of Marketing: An Alternative Assessment

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Research article

First published 2007-9

The New American Marketing Association Definition of Marketing: An Alternative Assessment

George M. Zinkhan, Brian C. Williams

Journal of Public Policy & Marketing

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