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1-10 of 307 results for Advertising discourse

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Select article: Multimodal intertextuality and persuasion in advertising discourse

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Research article

First published 2023-10

Multimodal intertextuality and persuasion in advertising discourse

Chunyan Xing, Dezheng (William) Feng

Discourse & Communication

Select article: Pakistani youth manipulated through night-packages advertising discourse

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Research article

First published 2017-6-3

Pakistani youth manipulated through night-packages advertising discourse

Zahid Ahmed, Ling Su, Khalid Ahmed

Human Systems Management

Select article: Playing hard to get: metaphor and representation in the discourse of car advertisements

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Other

First published 1998-8

Playing hard to get: metaphor and representation in the discourse of car advertisements

Joanna Thornborrow

Language and Literature: International Journal of Stylistics

Select article: Deconstructing a kaleidoscope of semiotic modes and audience perception of multimodality in advertising discourse

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Research article

First published 2025-8

Deconstructing a kaleidoscope of semiotic modes and audience perception of multimodality in advertising discourse

Irena Aleksić-Hajduković

Visual Communication

Select article: The Playground of Big Tobacco? Discourse Network Analysis of the Cigarette Advertising Debate and Policy in Indonesia

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Research article

First published 2022

The Playground of Big Tobacco? Discourse Network Analysis of the Cigarette Advertising Debate and Policy in Indonesia

Desideria C. W. Murti, Ina Nur Ratriyana

Journal of Communication Inquiry

Select article: The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages

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Research article

First published 1998-07

The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages

Helen Kelly-Holmes

Discourse & Society

Select article: Beyond Advertising and Journalism: Hybrid Promotional News Discourse

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Research article

First published 2004-09

Beyond Advertising and Journalism: Hybrid Promotional News Discourse

Karmen Erjavec

Discourse & Society

Select article: “I Believe in Santa Claus” and Ozempic: A Foucauldian Discourse Analysis of Holiday Health Advertising

Open access

Research article

First published 2025

“I Believe in Santa Claus” and Ozempic: A Foucauldian Discourse Analysis of Holiday Health Advertising

Phillip Joy, Meredith Bessey, Linda Mann

Qualitative Health Research

Select article: Marketized university discourse: A synchronic and diachronic comparison of the discursive constructions of employer organizations in academic and business job advertisements

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Research article

First published 2014-11

Marketized university discourse: A synchronic and diachronic comparison of the discursive constructions of employer organizations in academic and business job advertisements

Baramee Kheovichai

Discourse & Communication

Select article: The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Open access

Research article

First published 2023-3

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Darren Kelsey, Natalia Yannopoulou, Andrea Whittle [...]

Marketing Theory

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