Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2023

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Restricted accessResearch articleFirst published June, 2004

Robert E. Smith, Xiaojing Yang

Marketing Theory

Restricted accessResearch articleFirst published November, 2025

Sabrina Habib

Journal of Advertising Education

Open accessResearch articleFirst published 2026

Sabrina Habib, Shannon Zenner

Journalism & Mass Communication Educator

Restricted accessResearch articleFirst published September, 2017

Jami A. Fullerton, Alice Kendrick

Journalism & Mass Communication Educator

Restricted accessResearch articleFirst published July, 2009

Brian Moeran

Human Relations

Open accessResearch articleFirst published November, 2020

Sara Rosengren, Martin Eisend, Scott Koslow [...]

Journal of Marketing

Restricted accessResearch articleFirst published December, 2008

Maria Mercanti-Guérin

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published 2026

Juliana Fernandes, Samuel M. Tham, Sabrina Habib [...]

Journal of Advertising Education

Restricted accessResearch articleFirst published February, 2026

Yoori Hwang, Se-Hoon Jeong

Cyberpsychology,Behavior,and Social Networking