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1-10 of 18183 results for Ad effectiveness

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Select article: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Retricted access

Research article

First published 2025

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Beth L. Fossen, Philip Kim, Inyoung Chae

Journal of Marketing

Select article: How does interactivity of online media hamper ad effectiveness

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Research article

First published 2021-5

How does interactivity of online media hamper ad effectiveness

Gordy Pleyers, Nicolas Vermeulen

International Journal of Market Research

Select article: Husband’s Unemployment and Wife’s Labor Supply: The Added Worker Effect across Europe

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Research article

First published 2018-10

Husband’s Unemployment and Wife’s Labor Supply: The Added Worker Effect across Europe

Julia Bredtmann, Sebastian Otten, Christian Rulff

ILR Review

Select article: In Search of Value Added in the Case of Complex School Effects

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Research article

First published 2013-4

In Search of Value Added in the Case of Complex School Effects

Anneke C. Timmermans, Tom A. B. Snijders, Roel J. Bosker

Educational and Psychological Measurement

Select article: Teacher Effects and Teacher Effectiveness: A Validity Investigation of the Tennessee Value Added Assessment System

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Research article

First published 2003-9

Teacher Effects and Teacher Effectiveness: A Validity Investigation of the Tennessee Value Added Assessment System

Haggai Kupermintz

Educational Evaluation and Policy Analysis

Select article: Avoiding Bias When Estimating the Consistency and Stability of Value-Added School Effects

Open access

Research article

First published 2018-8

Avoiding Bias When Estimating the Consistency and Stability of Value-Added School Effects

George Leckie

Journal of Educational and Behavioral Statistics

Select article: Mixed-Effects Location Scale Models for Joint Modeling School Value-Added Effects on the Mean and Variance of Student Achievement

Open access

Research article

First published 2024-12

Mixed-Effects Location Scale Models for Joint Modeling School Value-Added Effects on the Mean and Variance of Student Achievement

George Leckie, Richard Parker, Harvey Goldstein [...]

Journal of Educational and Behavioral Statistics

Select article: Effect of adding materials on fume formation rate of lime titania type flux cored wire

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Research article

First published 2008-11

Effect of adding materials on fume formation rate of lime titania type flux cored wire

X. B. Li, J. M. Jiang, Z. H. Wang [...]

Science and Technology of Welding and Joining

Select article: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty

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Research article

First published 2025-8

The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty

Sama Ashouri, Mohammadali Koorank Beheshti, Mahesh Gopinath

Journal of Interactive Marketing

Select article: Value-Added Analysis: A Dynamic Approach to the Estimation of Treatment Effects

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Research article

First published 1976-6

Value-Added Analysis: A Dynamic Approach to the Estimation of Treatment Effects

Anthony S. Bryk, Herbert I. Weisberg

Journal of Educational and Behavioral Statistics

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