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Research article

First published 2026-3

Promotional call-to-actions in emails for access-based “moments of luxury”: Evidence from a large-scale randomized field experiment

Yashar Bashirzadeh, Marion Garnier, Tania Aquino

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025

Unravelling the Path of Masstige Marketing: A Bibliometric Review,Insights and Road Map for Future Research

Binshad Vaheed, Sujoy Bhattacharya

Vision: The Journal of Business Perspective

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Research article

First published 2022

Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective

Gautam Agrawal, Rubal Rathi, Ruchi Garg

Vision: The Journal of Business Perspective

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Research article

First published 2026

The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Philipp ‘Phil’ Klaus, Aikaterini Manthiou, Van-Ha Luong [...]

Journal of Macromarketing

Open access

Research article

First published 2022-12

Managing the Challenge of Luxury Democratization: A Multicountry Analysis

Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott [...]

Journal of International Marketing

Open access

Research article

First published 2016-4

Image of Luxury Brands

Mónica Díaz-Bustamante, Sonia Carcelén, María Puelles

Sage Open

Open access

Research article

First published 2023-11

The pursuit of luxury as an act of transgression: Bataille,sovereignty,desire

John Armitage

French Cultural Studies

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Research article

First published 2021-6

Talking about my generation: How values shape luxury consumption

Julia Pueschel, Béatrice Parguel, Cécile Chamaret

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025

Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

Ling’ai Wang, Hanhan Xue, Joshua I. Newman

Communication & Sport

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Research article

First published 2025-10

Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

Ka Leong Chong

Tourism and Hospitality Research

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