Book reviewRestricted accessBook reviewFirst published May, 2007pp. 1-3Book Review: Advertising Works 14 Peter M. ChisnallPreview abstractGet AccessAbstract
EditorialRestricted accessEditorialFirst published May, 2007pp. 279-283Editorial Peter MounceyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 285-286Viewpoint - Polling,Politics and the Press Deborah MattinsonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 287-298Forum - The Strength of British Market Research is British Market Researchers: A Reply to Piercy Clive R. Boddy, Robin CroftPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 299-311Valuing the Visceral: The Increasing Importance of the Rapid-affective Response in Assessing Consumer Behaviour Susan Bell, Suzanne Burdon, Jane Gregory , [...]View AllPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 313-339The Choice between a Fivepoint and a Ten-point Scale in the Framework of Customer Satisfaction Measurement Pedro S. Coelho, Susana P. EstevesPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 341-364Predicting Purchase Decisions with Different Conjoint Analysis Methods: A Monte Carlo Simulation Klaus Backhaus, Robert Wilken, Thomas HilligPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 365-386Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences Gianluigi Guido, Mauro Capestro, Alessandro M. PelusoPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published May, 2007pp. 387-408The Web of Insights: The Art and Practice of Webnography Anjali PuriPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published May, 2007pp. 409-411Book Review: An Introduction to Market and Social Research Nigel BradleyPreview abstractGet AccessAbstract