EditorialRestricted accessEditorialFirst published January, 2007pp. 1-5Editorial Peter MounceyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 9-11Viewpoint - The Commercial-Academic Divide: Never the Twain Shall Meet? Sheila KeeganPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 11-12Viewpoint - Response to ‘Client-driven Change: The Impact of Changes in Client needs on the Research Industry’ (IJMR,48,4) Bernice HardiePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 12-13Viewpoint - Response to ‘Client-driven Change: The Impact of Changes in Client needs on the Research Industry’ (IJMR,48,4) Rowland LloydPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 15-23Forum - Media Proliferation and the Demand for New Forms of Research Adele GrittenPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 25-45Energy: Igniting Brands to Drive Enterprise Value John Gerzema, Ed Lebar, Michael Sussman , [...]View AllPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 47-69Roots Marketing: The Marketing Research Opportunity Clive Nancarrow, Julie Tinson, Richard WebberPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 71-94Segmenting Food Markets - The Role of Ethnocentrism and Lifestyle in Understanding Purchasing Intentions Bahtişen Kavak, Lale GumusluogluPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 95-116The Implicit and Explicit Role of Ad Memory in Ad Persuasion: Rethinking the Hidden Persuaders Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2007pp. 117-132Conjoint Respondents as Adaptive Decision Makers Jon Martin Denstadli, Rune LinesPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 2007pp. 133-135Book Review: International Marketing Research Peter M. ChisnallPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 2007pp. 135-137Book Review: Uncertain Judgements: Eliciting Experts' Probabilities Tony ProctorPreview abstractGet AccessAbstract