Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

The Implicit and Explicit Role of Ad Memory in Ad Persuasion: Rethinking the Hidden Persuaders

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

Journal Homepage Submission guidelines

Restricted access

Research article

First published online January, 2007

The Implicit and Explicit Role of Ad Memory in Ad Persuasion: Rethinking the Hidden Persuaders

Volume 49, Issue 1

https://doi.org/10.1177/147078530704900109

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

The Use of Two-Stage Survey Design in Collecting Data from those who have Attended Periodic or Special Events

Restricted access

Exploring values in evaluation: A guide to reading

Restricted access

Book Review: The Systematic Screening and Assessment Method: Finding Innovations Worth Evaluating (New Directions for Evaluation No. 125)

Restricted access

Buying International Research