International Journal of Market Research

Volume 47, Issue 3, May 2005

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Research article
Restricted accessResearch articleFirst published May, 2005pp. 239-254
Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness,Reliability and Validity of Projective Techniques in Market Research
Clive Boddy
Research article
Restricted accessResearch articleFirst published May, 2005pp. 255-266
An Examination of the Stability of Operationalisations of Multi-Item Marketing Scales
Stavros P. KalafatisSamuel SarpongKhurram J. Sharif
Research article
Restricted accessResearch articleFirst published May, 2005pp. 267-294
Determining the Design of Child-Specific Adoption Advertisements: A Conjoint Analysis
Roger BennettAnna Barkensjo
Research article
Restricted accessResearch articleFirst published May, 2005pp. 295-316
The Role of Geodemographic Segmentation in Retail Location Strategy
scar Gonzlez-BenitoJavier Gonzlez-Benito
Research article
Restricted accessResearch articleFirst published May, 2005pp. 317-336
Organisational Citizenship Behaviour from the Service Customer's Perspective: A Scale Development and Validation
Estela Fernndez-SabioteSergio Romn