India is the world's third largest potato-producing nation, although its potato-processing industry is still in its infancy. Per capita potato processing in India during 2007–08 was just 365 g (89.69% potato chips, or ‘crisps’, 9.28% potato powder/flakes and 1.03% French fries), using 1.475 kg potatoes per capita. This performance compares poorly with that of the leading potato-processing nations such as the UK, the USA, Canada, France and Germany. However, the industry is experiencing rapid growth in India, and multinational corporations (MNCs), such as PepsiCo, McCain and ITC, now have a conspicuous presence. This paper provides detailed analysis of the consumption patterns of the processed product in India relative to the world picture. The strengths, weaknesses and business opportunities of this industry are also discussed.
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