Microbusinesses in the creative industries manage the tension between creativity and organization, money and meaning in many different ways. How this balancing act is accomplished depends on skills and competencies. But even more than that, it is a question of the personal values of the people who founded the organization. Instinct Domain, a private firm located in Vienna, conducted a series of in-depth interviews with business founders in the creative industries in order to explore the attitudes, values and beliefs that impact on the strategy, structure and culture of their organization at the deepest level. This article describes some of the outcomes from this project.
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