Abstract
Most franchisors do not have necessary knowledge to run their businesses in this information age. This article describes our experience in designing and implementing a Franchising Knowledge Repository (FKR) prototype. This knowledge repository, available on the Intranet, will be an electronic distribution center of franchising-related materials. Based on a framework of knowledge management, this repository is a series of modules organized into two important dimensions: (1) levels of knowledge and (2) levels of user skills. This new form of knowledge dissemination increases the integration of theory and practice. The repository's knowledge modules adhere to a consistent format so users can locate the information easier. As an example, we describe in this paper a knowledge module for Location and Site Selection, a pictorial methodology for evaluating alternatives for site selection.
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