Abstract
The use of technology to color classic black and white movies has been controversial. Prior research has suggested that coloring adds to subjects' evaluation of a television episode. The present study examined whether college subjects (26 men, 60 women) evaluated a colorized movie differently from its original black and white version. As no differences were found, it was concluded that colorization may add to a marginally good performance, but its effect on outstanding movies and performances is minimal.
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