American (31 men, 31 women) and Japanese (69 men) students showed significant agreement in responses to 30 nonverbal projective differential items on the topics GOOD and STRONG. A projective differential item consists of a pairing of abstract visual images, and the response is a rapidly made choice of the one image from a pairing that seems “somehow” to be more like the topic being rated. Present results are discussed in the context of developing a nonverbal method for cross-cultural measurement of attitudes toward various topics.
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