Warehouse Retailing

Abstract

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References

For a perspective on warehouse retailing in relation to other retail strategies, see Bates

Albert D.

McCammon

Bert C.

Jr. , Reseller Strategies and the Financial Performance of the Firm (Norman: University of Oklahoma, 1975).

See, for example, Martineau

Pierre

, “Social Classes and Spending Behavior,” Journal of Marketing (October 1958), pp. 121–130.

See Kotler

Philip

, “Atmospherics as a Marketing Tool,” Journal of Retailing (Winter 1973–1974), pp. 48–64.

For more on service-elimination strategies, see The Application of Supermarket Techniques to Other Lines of Retail Trade (Columbus, Ohio: Management Horizons, Inc., 1975).