For a perspective on warehouse retailing in relation to other retail strategies, see BatesAlbert D.McCammonBert C.Jr., Reseller Strategies and the Financial Performance of the Firm (Norman: University of Oklahoma, 1975).
2.
See, for example, MartineauPierre, “Social Classes and Spending Behavior,”Journal of Marketing (October 1958), pp. 121–130.
3.
See KotlerPhilip, “Atmospherics as a Marketing Tool,”Journal of Retailing (Winter 1973–1974), pp. 48–64.
4.
For more on service-elimination strategies, see The Application of Supermarket Techniques to Other Lines of Retail Trade (Columbus, Ohio: Management Horizons, Inc., 1975).
