BrinbergDavid, and McGrathJoseph E. (1985), Validity and Research Process.Beverly Hills, CA: Sage Publications.
2.
CalfeeJohn E. (2000), “The Historical Significance of Joe Camel,”Journal of Public Policy & Marketing, 19(Fall), 168–82.
3.
CohenJoel B. (2000), “Playing to Win: Marketing and Public Policy at Odds over Joe Camel,”Journal of Public Policy & Marketing, 19(Fall), 155–67.
4.
WilkieWilliam L., and MooreElizabeth S. (2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,”Journal of Public Policy and Marketing, 22(Fall), 116–46.
