AakerDavid A., and BagozziRichard P. (1982), “Attitudes Toward Public Policy Alternatives to Reduce Air Pollution,”Journal of Marketing & Public Policy, 1, 85–94.
2.
AllenChris T. (1979), “Marketing Expertise and the Resolution of Resource Limitation Problems: The Case of Energy Conservation,”Public Policy Issues in Marketing, 1, 131–45.
3.
AndreasenAlan R. (1983), “Consumer Satisfaction in Loose Monopolies: The Case of Medical Care,”Journal of Public Policy & Marketing, 2, 122–35.
4.
BernhardtKenneth L., KinnearThomas C., and MazisMichael B. (1986), “A Field Study of Corrective Advertising Effectiveness,”Journal of Public Policy & Marketing, 5, 146–62.
5.
BernhardtKenneth L., KinnearThomas C., and MazisMichael B. (1979), “Evaluating Consumer Protection Programs,”Public Policy Issues in Marketing, 1, 48–62.
6.
BettmanJames R., PayneJohn W., and StaelinRichard (1986), “Cognitive Considerations in Designing Effective Labels for Presenting Risk Information,”Journal of Public Policy & Marketing, 5, 1–28.
7.
BrucksMerrie, MitchellAndrew A., and StaelinRichard (1984), “The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach,”Journal of Public Policy & Marketing, 3, 1–25.
8.
CoxStephen R., ConeyKenneth A., and RuppePeter F. (1983), “The Impact of Product Ingredient Information,”Journal of Public Policy & Marketing, 2, 57–69.
9.
FreyCynthia J., KinnearThomas C., and ReeceBonnie B. (1979a), “Editors’ Statement,”Public Policy Issues in Marketing, 1, vii–ix.
10.
FreyCynthia J., KinnearThomas C., and ReeceBonnie B. (1979b), Public Policy Issues in Marketing, 1, Division of Research, Graduate School of Business Administration, University of Michigan.
11.
FTC (1979), “Staff Report on Television Advertising to Children: Summary and Recommendations,”Public Policy Issues in Marketing, 1, 63–80.
12.
GoodWalter S. (1979), “Canadian Attitudes Toward Energy Conservation: Implications for Public Policymakers,”Public Policy Issues in Marketing, 1, 146–60.
13.
KinnearThomas C. (1982), “Editor's Statement,”Journal of Marketing & Public Policy, 1, 2.
14.
MazisMichael B., McNeillDennis L., and BernhardtKenneth L. (1983), “Day-After Recall of Listerine Corrective Commercials,”Journal of Public Policy & Marketing, 2, 29–37.
15.
MazisMichael B., McNeillDennis L., and StaelinRichard (1982), “Using Information-Processing Principles in Public Policymaking,”Journal of Marketing & Public Policy, 1, 3–14.
16.
MurphyPatrick E. (1984), “Strategic Planning at the FTC,”Journal of Public Policy & Marketing, 3, 56–66.
17.
PageAlbert L., and WilsonTimothy L. (1979), “Factors Influencing the Success of Campaigns to Recall Automobiles,”Public Policy Issues in Marketing, 1, 114–30.
18.
PearceMichael R. (1979), “The Public Arena of Marketing,”Public Policy Issues in Marketing, 1, 1–16.
19.
SchuckerRaymond E., StokesRaymond C., StewartMichael L., and HendersonDouglas P. (1983), “The Impact of Saccharin Warning Labels on Sales of Diet Soft Drinks in Supermarkets,”Journal of Public Policy & Marketing, 2, 46–56.
20.
WilkieWilliam L. (1982), “Affirmative Disclosure: Perspectives on FTC Orders,”Journal of Marketing & Public Policy, 1, 95–110.
21.
WilkieWilliam L. (1983), “Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection,”Journal of Public Policy & Marketing, 2, 3–15.
22.
WilkieWilliam L. (1985), “Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of Past Orders,”Journal of Public Policy & Marketing, 4, 91–111.
23.
WilkieWilliam L. (1986), “Affirmative Disclosure at the FTC: Strategic Dimensions,”Journal of Public Policy & Marketing, 5, 123–45.
24.
WilkieWilliam L. (1987), “Affirmative Disclosure at the FTC: Communication Decisions,”Journal of Public Policy & Marketing, 6, 33–42.
