Expanding Journal of Public Policy & Marketing ‘s Horizons

Craig Andrews J. , and Maronick Thomas J. (1995), “Advertising Research Issues from FTC Versus Stouffer Foods Corporation,” Journal of Public Policy & Marketing, 14(Fall), 301–309.

Craig Andrews J. , Netemeyer Richard G. , and Durvasula Srinivas (1993), “The Role of Cognitive Responses as Mediators of Alcohol Warning Label Effects,” Journal of Public Policy & Marketing, 13(Spring), 57–68.

Bloom Paul N. (1989), “A Decision Model for Prioritizing and Addressing Consumer Information Problems,” Journal of Public Policy & Marketing, 8, 161–80.

Burton Scot , Biswas Abhijit , and Netemeyer Richard G. (1994), “Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluation,” Journal of Public Policy & Marketing, 13(Spring), 36–49.

Calfee John E. , and Pappalardo Janis (1991), “Public Policy Issues in Health Claims for Food,” Journal of Public Policy & Marketing, 10(Spring), 33–53.

Gundlach Gregory T. , and Achrol Ravi S. (1993), “Governance in Exchange: Contract Law and Its Alternatives,” Journal of Public Policy & Marketing, 12(Fall), 141–55.

Hatch Senator Orrin G. (1994), “Congress Versus Food and Drug Administration: How One Government Health Agency Harms the Public Health,” Journal of Public Policy & Marketing, 13(Spring), 151–52.

Hill Ronald Paul (1994), “Bill Collectors and Consumers: A Troublesome Exchange Relationship,” Journal of Public Policy & Marketing, 13(Spring), 20–35.

Ippolito Pauline M. , and Mathios Alan D. (1994), “Information, Policy, and the Sources of Fat and Cholesterol in the U.S. Diet,” Journal of Public Policy & Marketing, 13(Fall), 200–217.

Jacoby Jacob , and Szybillo George J. (1995), “Consumer Research in FTC Versus Kraft (1991): A Case of Heads We Win, Tails You Lose?” Journal of Public Policy & Marketing, 14(Spring), 1–14.

Preston Ivan L. (1995), “Unfairness Developments in FTC Advertising Cases,” Journal of Public Policy & Marketing, 14(Fall), 318–21.

Silverglade Bruce (1994), “The Vitamin Wars: Marketing, Lobbying, and the Consumer,” Journal of Public Policy & Marketing, 13(Spring), 152–54.

Simonson Alexander (1995), “‘Unfair’ Advertising and the FTC: Structural Evolution of the Law and Implications for Marketing and Public Policy,” Journal of Public Policy & Marketing, 14(Fall), 321–27.

Stewart David W. (1995), “Deception, Materiality, and Survey Research: Some Lessons from Kraft,” Journal of Public Policy & Marketing, 14(Spring), 15–28.

Stewart David W. , and Martin Ingrid M. (1994), “Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research,” 13 (Spring), 1–19.

Sudman Seymour (1995), “When Expert Disagree: Comments on the Articles by Jacoby and Szybillo and Stewart,” Journal of Public Policy & Marketing, 14(Spring), 29–34.

Wilkie William L. (1986), “Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of Past Orders,” Journal of Public Policy & Marketing, 5, 123–45.