Despite being the largest producer of movies in the world, Bollywood—the Hindi movie industry—is underresearched. In this article, we first identify the factors that make this industry unique in such a way that research conducted in the context of any other film industry may not be applicable in Bollywood. Using a mix of primary and secondary data, we provide insights into the relationship between various input and output variables. We also identify the major determinants of the satellite right price of a movie and statistically show why the current determinants are far from optimal. We also propose better factors for determining the satellite right price.
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