The traditional approach to using videos involves the so-called movie sandwich, which focuses on the use of a single video clip. Based on analogical learning research, we highlight the possible benefits of constructing what we term a video bridge, which consists of two analogous videos that are linked by important themes of similarity and used in tandem to enhance student learning through contrast and comparisons of the videos. In this article, we review research that supports the benefits of analogical learning through video bridges, highlight teaching implications, provide a detailed example of a video bridge with accompanying assignment, and list video resources for management educators to construct their own video bridges.
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