In recent years, the smog problem has aroused wide concern in China. However, people have different perceptions of the severity of air pollution, even in similarly polluted environments. Based on a quantitative analysis of Chinese General Social Survey data, air quality index data, news reports in 2013, and multi-site anthropological observations, this paper demonstrates that the public perception of air pollution is not determined by physiological feelings and the external environment, but rather by the media, social networks, and other sociocultural factors, which are highly localized. This creates a hidden form of spatial injustice—people living in regions that lack a social milieu of smog awareness are less likely to sense smog and to take precautions; they are therefore left behind in the perception of air pollution and in their chances of preventing illnesses associated with air pollution.
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