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Abstract

Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed.

Keywords

business writing blogging LinkedIn workplace writing build relationship writing habit

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Making Meaningful Connections and Learning Workplace-Like Business Writing Through LinkedIn and Blogging

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Keywords

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