Creating Organizational Authenticity and Identification: Effect of Leaders’ Motivating Language and Impact on Employee Advocacy

Abstract

This study surveyed 482 employees in the United States to test the impact of leaders’ motivating language on employee advocacy. In addition, the study tested the mediating role of perceived organizational authenticity and employee organizational identification. Results suggested that motivating language is not directly related to employee advocacy. However, an indirect relationship is observed through two mediating processes: (1) serial mediation of organizational authenticity and organizational identification and (2) single mediation of organizational identification.

Keywords

motivating language leadership communication employee advocacy organizational authenticity organizational identification

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