This study initiates a nascent conversation on the role of liminality in explaining the nuances of ‘being’ and ‘becoming’ dynamic capabilities by posing three questions: (a) Why do companies that have had dynamic capabilities, fail to retain them? (b) Why are some companies unable to complete the interdependent chain for sensing, seizing and reconfiguring? (c) How can managerial-level dynamic capabilities be effectively translated into organizational-level capabilities, avoiding preconceived notions of serendipity and aggregation? In answering these questions, this study positions dynamic capabilities at the borderland between the past and future and uncloaks how socio- and neuro-cognitive logics play out to shape dynamic capabilities. The novel perspective proposed herein allows managers to pivot their organization towards the successful development of dynamic capabilities.
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