‘Your Strength Is Inspirational’: How Naomi Osaka’s Twitter Announcement Destigmatizes Mental Health Disclosures

Abstract

On May 31, 2021, Naomi Osaka, one of the top-ranked female tennis players, and one of the highest-paid female athletes in the world, announced her withdrawal from the French Open on her social media (Twitter) account, citing mental health issues. There exists a stigma around mental health; and people suffering from mental health conditions often experience “discrimination and stigma” (World Health Organization, 2019). Such disclosures by a noted sportsperson provide an opportunity to help combat the stigma. The present study uses unsupervised machine learning and qualitative thematic analysis to analyze 11,800 English language responses to her tweet. Results indicate that Osaka’s tweet mostly garnered a lot of support and encouragement. However, there also existed some negative comments. Additionally, 40% of the negative comments were disseminated by bot-like automated accounts. Practical implications for sports communication are also discussed.