Abstract
Malaysian companies have dramatically increased their corporate environmental reporting (CER) practices in response to institutional pressures related to concerns about climate change. Based on a content analysis of annual reports, sustainability reports, and websites of 209 Malaysian environmentally sensitive public listed companies (ESPLCs), we describe CER practices with respect to various environmental strategies implemented by companies over a 5-year period. The results show that environmental strategies include pursuing sequential progression from noncompliance to compliance, and beyond in response to external factors such as institutional pressures and climate change concerns. This progression is manifested by the extent and quality of CER practices as pursued by Malaysian ESPLCs.
Keywords
Introduction
Issues related to climate change, such as the rise in the earth’s average surface temperature, expanding deserts, melting Arctic sea ice, ocean acidification, extreme weather events, and unpredictable plant and animal disease patterns, already provide what scientists all over the world believe to be unequivocal evidence that human activities, especially those related to business, are fundamentally altering the earth’s climate (Intergovernmental Panel on Climate Change, 2015). Malaysia and other ASEAN (Association of Southeast Asian Nations) economies are particularly vulnerable to the impact of climate change, including extreme weather conditions, increased risk of floods and landslides, air pollution, rises in sea level, and storm surges (Amran, Ooi, Wong, & Hashim, 2016). A study by the Asian Development Bank (2013) indicated that disasters and losses, due to the effect of climate change, have outpaced the region’s economic growth and will continue to hamper development gains in these emerging markets.
Given the emergence of climate change issues and their massive impact on the local economy, there has been growing pressure on Malaysian publicly listed companies over the past decade to be more transparent in disclosing their businesses in relation to environmental impacts (PwC, 2013) and to increase their performance in terms of Environmental and Social Governance (ESG; Kweh, Alrazi, Chan, Abdullah, & Lee, 2017). In responding to climate change concerns, a firm can use Corporate Environmental Reporting (CER) practices to inform shareholders, regulators, and other stakeholders of the environmental impacts of firm activities and of any initiatives to mitigate these impacts, as well as to create and maintain a socially responsible image (Alrazi, De Villiers, & Van Staden, 2016). CER practice refers to the set of means used by companies to reveal their environmental practices to their stakeholders, which also serves as a decision-making tool for interested stakeholders (Rosa, Guesser, Hein, Pfitscher, & Lunkes, 2015, p. 250). CER can also be regarded as one the components of environmental accountability (Alrazi, de Villiers, & van Staden, 2015) and corporate environmental management (Albertini, 2013). One of the reasons that firms publish CERs is to indicate to their stakeholders that they are good environmental performers who take sustainable development seriously. However, some firms with inferior environmental performance records have used CER practices as a management tool to gain legitimacy (Braam, de Weerd, Hauck, & Huijbregts, 2016). This suggests that CER is driven by a firm’s less altruistic strategies and motives.
CER practices consist of information regarding environmental management practices, environmental performance, and the legal and financial aspects of environmental practices (Rosa et al., 2015). In fact, CER practices are considered a vital aspect of the measurement of corporate environmental management, along with environmental performance (Albertini, 2013). However, in some instances, CER practices have been measured by word count, sentence count or (summed) page proportions, frequency of disclosure, and/or high or low disclosure ratings (Chaklader & Gulati, 2015), instead of measurements relating to a firm’s environmental strategies (Albertini, 2014).
Studies have shown that the CER’s measurement approach, in relation to a firm’s environmental strategies, is important in guiding a firm’s CER practices (Alrazi et al., 2015). Therefore, this study measures CER practices of Malaysian environmentally sensitive public listed companies (ESPLCs) based on their disclosure of environmental strategies related to 15 indicators of corporate environmental management practices. These include (a) material used in the production process, (b) energy used in operations, (c) water usage, (d) atmospheric emissions, (e) waste, (f) environmental management of biodiversity, (g) environmental management of business products, (h) environmental management practices of the business process, (i) environmental expenditures, (j) environmental accounting and green balanced scorecard, (k) environmental training for employees, (l) environmental certification, (m) environmental management related to stakeholders, (n) environmental policy and environmental governance, and (o) environmental reporting practices based on established standards such as the Global Reporting Initiative (GRI) Framework (Rupley, Brown, & Marshall, 2012). Levels of environmental strategies for responding to institutional pressures related to climate change concern are (a) noncompliance environmental strategy (e.g., noncompliance strategic behavior to institutional pressures related to climate change concern), (b) compliance environmental strategy (e.g., compliance to institutional pressures related to climate change concerns), and (c) beyond-compliance environmental strategy (e.g., voluntarily going beyond institutional pressures related to climate chance concern) (Albertini, 2014).
The objective of this study is to describe CER practices concerning environmental strategy in a sample of Malaysian ESPLCs. More specifically, this study analyses the content of CER practices in annual reports, sustainability reports, and other disclosures by company websites between 2010 and 2014 to determine the characteristics and evolution of CER practices with respect to different environmental strategies over a 5-year span. This article contributes to the literature on CER practices in two different ways: (a) It presents the recent evolution of the CER practice with respect to the different levels of corporate environmental strategies implemented by ESPLCs and (b) provides an explanation of how Malaysian ESPLCs respond to the institutional pressures of climate change concerns. The Malaysian ESPLCs’ responses are manifested in their CER practices. The remainder of this article is organized as follows. The subsequent section contains an overview of studies that analyzed the two subjects that serve as a foundation for our research into environmental strategies and CER practices. In the “Research Method” section, the method of analysis is described. In the “Result and Discussion” sections, interpretations of the results are presented, adding to the discussion on the subject. Conclusions, limitations, and suggestions for further studies are presented in the final section.
Literature on Environmental Strategy and CER Practices
Table 1 shows the levels of environmental strategies that have usually been reported by firms through environmental management practice indicators, classified according to the environmental commitment they represent (Albertini, 2014). As seen in Table 1, there are three levels of environmental strategy: (1) noncompliance, (b) compliance, and (c) beyond compliance. A “noncompliance” environmental strategy refers to the failure of a firm to meet environmental sustainability requirements (Pedersen, Neergaard, Pedersen, & Gwozdz, 2013). A “compliant” environmental strategy means that the efforts of a firm are minimal in terms of meeting the regulatory standards of environmental sustainability practices (Delmas & Montes-Sancho, 2011). A “beyond compliance” environmental strategy (e.g., pollution prevention, product stewardship, and sustainable development) refers to a firm’s efforts to go beyond what is required by environmentally sustainability practice regulations (Jaaffar & Amran, 2017). These levels of environmental strategies have been proven to have a significant influence on environmental performance and CER practices (Alrazi et al., 2015).
The Level of Environmental Strategy.
Theoretical Perspectives: Firms’ Responses to Institutional Pressures of Climate Change Concerns
Climate change is considered an environmental sustainability “mega force” which affects firms worldwide and Malaysia in particular (Klynveld Peat Marwick Goerdeler [KPMG], 2013). Because Malaysia and other ASEAN members have committed to addressing climate change by reducing greenhouse gas (GHG) emissions, the ASEAN member country governments have applied institutional pressure to integrate climate change into their strategies (Amran et al., 2016). Neoinstitutional theory offers the potential to explain the difference in the organizations’ strategic responses to institutional pressures of climate change concerns (Levy & Kolk, 2002). The Neoinstitutional theory, which is the new version of institutionalism, provides an explanation of the transformation and change in institutions as well as the heterogeneity of participants and practices in the field (DiMaggio & Powell, 1991; Greenwood, Oliver, Sahlin, & Suddaby, 2008, 2012; Scott, 2008). From the perspective of Neoinstitutional theory, the institutional environment can be characterized by coercive, normative, and cognitive elements, which reflect how an organization understands, interprets, and perceives its environment (Scott, 2013).
The coercive pressures suggest that increasing regulatory enforcement and policy guidelines for climate change concerns provides a direct incentive and pressure on the firms implementing environmental strategies (Bui & De Villiers, 2017). The normative element refers to a firm’s perception of the community’s expectations and the public’s opinions of climate change issues as raised in the 2015 Paris Climate Conference involving the cooperation of over 190 countries. The issues highlighted at the conference were extreme weather events and widespread flooding, which can influence a firm’s environmental strategy (Demski, Capstick, Pidgeon, Sposato, & Spence, 2017). The cognitive element relates to the business’s key decision maker’s cognitive schemas, mind-sets, or experiences pertaining to cleaner production to mitigate the effect of climate change and their license to operate (Li et al., 2017). The explanation of cognitive elements is consistent with the view of Hambrick (2007) and Starbuck and Milliken (1988) who believe that past experience can be regarded as a key cognitive filter through which information is processed and understood. These coercive (i.e., regulations and laws), normative (i.e., social and cultural norms to which firms are expected to adhere), and cognitive (i.e., business leader’s experience derived from their external and internal social capital) elements influence a firm’s environmental strategies, including their CER practices (Amran et al., 2016).
In Malaysia, several recent initiatives have been implemented by the Malaysian government to address climate change issues. These include (a) the National Policy on the Environment, (b) the National Energy Policy, (c) the National Forest Policy, (d) the Biodiversity Policy, and (e) the National Policy in Climate Change Issues (Al-Amin, Jaafar, Azam, Kari, & Agil, 2013). In Malaysia, Bursa Malaysia, an exchange holding company, has required all Malaysian publicly listed companies (PLCs) to report on their corporate social responsibility (CSR) practices relating to the community, workplace, environment, and marketplace in their annual reports as a part of the listing requirement effective from 2007 onward. This was implemented due to concerns about climate change (Bursa Malaysia, 2014). In addition to the mandatory requirements, Bursa Malaysia has also offered sustainability guidance and training programs for key governance decision makers from 2009. These programs include the Bursa Malaysia’s Business Sustainability Program, the Portal of Powering Business Sustainability—A Guide for Directors in 2010, the Corporate Disclosure Guide in 2011, and the Corporate Governance Guide: Toward Boardroom Excellence in 2013 (Bursa Malaysia, 2014).
In addition to guidance and training programs, the Malaysian government has collaborated with the United Nations Development Program (UNDP) Malaysia by launching My Carbon Reporting Programs in December 2013 (Economic Planning Unit, 2015). The program is a voluntary reporting mechanism which aims to encourage and facilitate private entities, particularly Malaysian firms, to measure and report their GHG emissions. Interestingly, the environmental sustainability concept has progressively gained importance for the Malaysian government because it is in line with global initiatives for sustainable development. The term sustainable development is used here as it is believed to be the most appropriate term in line with the definition provided by the Brundtland Commission (1987). These institutional pressures on climate change concerns have increased the quantity of CER practices in Malaysia dramatically, but with huge variations in the level and quality of the disclosures (Alazzani, Hassanein, & Aljanadi, 2017; Jaffar, Adinehzadeh, & Rahman, 2015; KPMG, 2015; Ong, Tho, Goh, Thai, & Teh, 2016). These institutional pressures affecting climate change concerns have increased the strategic behavior of Malaysian ESPLC from the oil and gas industry which has moved from noncompliance to compliance (Alazzani & Wan-Hussin, 2013), increased the sustainable manufacturing of Malaysian manufacturing companies (Abdul-Rashid et al., 2017), and improved the environmental performance of the Malaysian power plant sector (Wong, Abdullah, Baini, & Tan, 2017). Therefore, this study hypothesizes the following:
Research Method
Database
The sample is composed of firms listed in Bursa Malaysia, categorized as ESPLCs based on the definition of the North American Industry Classification System (NAICS) codes for environmental sensitive industries and a report issued by the Department of Environment of Malaysia. The period of the study from 2010 to 2014 was chosen because 2014 revealed significant normative and cognitive factors that influenced Malaysian firms to participate in CER practices, particularly those initiated by Malaysian government and the local stock exchange. This study initially considered 458 firms listed on the Bursa Malaysia in 2014, but selected only 209 firms because, of the original 458, many were either not listed in the 2010 report or had none of their details published in the 2014 annual report when the study began collecting data in June 2015. The final sample represents 46% of the total population of 458 Malaysian publicly listed firms associated with environmentally hazardous industries. Data were collected from reports published annually, sustainability reports, and other disclosures on company websites. The company type was determined by the Standard Industrial Classification (SIC). The code is described in Table 2.
Sample Distribution Based on Type of Industry.
This study uses content analysis techniques based on a measurement index related to a firm’s environmental strategies (Rupley et al., 2012). Based on the literature and content analysis, techniques can be divided into two types: (a) mechanistic technique (measurement of environmental reporting practices by the number of total words, sentences, summed page proportion, frequency of disclosure and high/low disclosure ratings) and (b) interpretative technique (measurement of environmental reporting practices by qualitative character of the narrative, which focuses on interpretation of text) (Beck, Campbell, & Shrives, 2010). The interpretative approach of content analysis captures the meaning of CER practices by disaggregating narrative into its constituent parts and then describing the contents of each disaggregated component, thereby gaining a greater understanding of the environmental strategies (Albertini, 2014). The interpretative technique of content analysis is used to describe the CER practices with respect to a firm’s environmental strategies in responding to various institutional pressures (Rupley et al., 2012). In addition, this study also used paired t test to compare the two samples from 2010 and 2014 to obtain the mean score and total score of CER practices based on the level of environmental strategies. The results from the paired t test are used to determine whether there are significant differences in the total score of CER practices in 2014 compared with 2010.
Measurement of CER Practices Based on the Level of Environmental Strategy
The environmental management practice indicators in this study were adopted from the environmental indicators of GRI (Rupley et al., 2012). There are 15 environmental management practice indicators as presented in Table 3. The measurement of CER practices in this study can be considered a proxy for the level of the environmental strategies where the value of −1 is given for a “noncompliance” level environmental strategy (e.g., related to noncompliance or a “denial” aspect which means that the firms have not developed any environmental policies and have failed intentionally, or by default, to address the requirements of environmental regulation or social pressure in environmental sustainability practices). The value of 0 is given for “compliance” level of environmental strategies (e.g., complied with environmental regulations or have implemented the “end-of-pipe” environmental solution that is corrective to minimize risks, liabilities and costs in environmental sustainability practices) and the value of 1 for “beyond-compliance” environmental strategies (e.g., a firm’s effort to minimize the emissions and waste related to its operating activities [pollution prevention], minimized life cycle costs of the product [product stewardship], and minimized the environmental burden of the firm’s growth [sustainable development] in environmental sustainability practices) (Albertini, 2014).
The Environmental Management Practices Indicators.
Note. NGO = nongovernmental organization; CER = Corporate Environmental Reporting; GRI = Global Reporting Initiative.
Results
Table 4 shows the comparison of the total scores of CER practices in 2010 and 2014 based on the level of environmental strategy according to the 15 environmental management practices indicators. Table 4 shows the results of the statistical t test (p < .01) where there is a significant difference in the averages of CER scores in 2010 and 2014. The mean score of CER in 2010 was −0.2494, which increased by 42.2% to −0.637 in 2014. This result shows that for all the 15 management practices indicators, the average level of a firm’s environmental strategies is moving toward a “compliance” environmental strategy. This result supports our first hypothesis that the institutional pressure of climate change concerns increases the level of a firm’s environmental strategy gradually in CER practices.
Comparison of Total Score of CER Practices in 2010 and 2014.
Note. Total CER Practice Score—Aggregate Score of 15 Environmental Management Practices Indicators (noncompliance = −1; compliance = 0; and beyond compliance = +1).CER = Corporate Environmental Reporting.
p < .1. **p < .05. ***p < .01.
Table 5 shows the distribution of environmental management practice indicators based on the level of environmental strategies. According to Table 5, the environmental management practice indicators that have the highest numbers of a “noncompliance” environmental strategy, based on the comparison of 2010 and 2014 figures, are the environmental management of energy used in the operation such as consumption of energy (joules, BTUs, or similar measures)/renewable resources (28 firms) and environmental management practices related to environmental expenditures (28 firms). Environmental management practice indicators that have the highest number of improvements in terms of “compliance” of the environmental strategy based on the comparison of 2010 and 2014 figures are environmental management practices related to environmental expenditure (30 firms). Environmental management practice indicators that have the highest numbers of improvements in terms of “beyond compliance” of the environmental strategy, based on the comparison of 2010 and 2014 figures, are environmental management practice indicators related to environmental policy or program audits or the structure of environmental responsibility (44 firms).
The Distribution of Environmental Management Practices Indicators Based on the Level of Environmental Strategy.
With respect to the mean difference of the level of environmental strategy, environmental management practice indicators such as environmental policy or program audits or the structure of environmental responsibility, the mean of the level of a firm’s environmental strategy had already reached a positive value in 2010 (mean 2010 = 0.22). This value increased by 2014 (mean 2014 = 5.31). These kinds of environmental management practice indicators also recorded the highest increment from 2010 to 2014 (mean difference = 5.09). Environmental management and the acquisition of environmental certification (e.g., environmental process and product certification; mean difference = 3.09) recorded the second highest increment, followed by environmental management practices related to stakeholders (e.g., communities/NGOs/government/consumers/employees/suppliers/shareholders; mean difference = 3.08) and the environmental management of material used in the production process (e.g., materials input into the production process from internally or externally supplied recycled materials/sales of materials formerly discarded; mean difference = 2.59). Conversely, the lowest improvement of the mean differences noted in this study are environmental management of environmental expenditures (e.g., environmental expenditures, total/by type; mean difference = 1.86), environmental training of employees (e.g., environmental training, hours; environmental training, monetary value; percentage of employees receiving environmental training; mean difference = 2.08) and environmental reporting practices based on established standards such as the GRI framework or report verification (mean difference = 2.23). These results support our second hypothesis, which holds that the institutional pressures of climate change concerns will lead to heterogeneity in the level of environmental strategy for each type of environmental management practice indicator.
Discussion and Conclusion
The purpose of this research is to describe trends in CER practices among 209 Malaysian ESPLCs across time (2010 and 2014) in relation to their environmental strategies due to their growing concerns about climate change. Results provide evidence to suggest that CER practices of Malaysian ESPLCs are moving toward conformity due to institutional pressures related to climate change concerns. These institutional pressures such as regulative, normative, and cognitive pressures may increase the overall level of environmental strategies of the sample firms in this study manifested by their compliance level score in CER practices. Furthermore, the most common noncompliance environmental strategies adopted by the sample firms based on the content analysis of CER practices are in environmental management of energy used in operations and environmental management practices related to environmental expenditure. This result is not surprising, because renewable energy technology in Malaysia remains at the developing stage. Investment in environmental sustainability practices is very costly and is thus more suitable for Malaysian ESPLCs with larger market size (Salleh, Alhayali, Chew, & Hamid, 2017). The highest increment of compliance levels of environmental strategies is in environmental expenditure. This is in line with a report by the Department of Statistics Malaysia in 2014, which shows an outstanding increase in the amount Malaysian firms are spending to comply with the environmental regulations. The highest increment, or the “beyond compliance” level of environmental strategy, relates to environmental management practice indicators involved in environmental policy or program audits or the structure of environmental responsibility. This suggests that the Malaysian ESPLCs in our sample have established beyond compliance environmental strategies in environmental policy to satisfy the requirements of stakeholders such as government, stockholders, and community groups (Amran, Periasamy, & Zulkafli, 2014).
Besides the most exercised level of environmental strategy, environmental management practices related to environmental policy include program audits and the structure of environmental responsibility, environmental management related to the acquisition of environmental certification (e.g., environmental process and product certification), and environmental management practices related to stakeholders. These recorded the highest improvement in terms of level of environmental strategy. The International Organization for Standardization (ISO) 140001 has become a popular standard for Malaysian ESPLCs in our sample. It is a standard recognized worldwide and provides a systematic approach for an environmental management system. Firms qualified to ISO14001 standards must commit to continual improvement and comply with applicable environmental legislation and regulations.
On the contrary, environmental management in environmental expenditures (e.g., environmental expenditures, total/by type), environmental training of employees (e.g., environmental training hours; environmental training, monetary value; percentage of employees receiving environmental training), and environmental reporting practices based on established standards such as the GRI Framework or report verification recorded the lowest improvement on the level of environmental strategy. This suggests that although the Malaysian ESPLCs respond to concern on climate change, they may not want to utilize extensive financial resources to implement costly practices such as environmental training and advance environmental reporting (Albertini, 2014).
This study contributes to the existing literature by expanding the knowledge of environmental strategies and CER practices on two points. First, the findings show the evolution of the noncompliance environmental strategies to compliance strategies from 2010 to 2014 have improved substantially for all the sample companies. In addition, the evolution of the compliance strategy to beyond compliance environmental strategies from 2010 to 2014 has progressed marginally and gradually. We can therefore assume that the environmental strategies implemented by Malaysian ESPLCs represent a stepwise progression, because they have improved the level of environmental strategy step by step from noncompliance to compliance and gradually to beyond compliance. Second, this study shows that Malaysian ESPLCs’ environmental strategies include the pursuit of a sequential progression with respect to coercive, normative, and cognitive forces perhaps spurred on by climate change concerns are at the heart of new pressures on firms to change their behaviors. The indirect effect of climate change is the modifying of priorities of the Malaysian government and stock exchange to mandate firms to report on their progress in environmental strategies (cognitive pressure) and increase the awareness and exposure of key governance decision makers to environmental sustainability practices (normative and cognitive pressure). This progression is manifested by the extent and quality of CER practices produced by Malaysian ESPLCs. Based on the perspective of neoinstitutional theory, this study provides evidence of the indirect effect of climate change on stimulating the regulative, normative, and cognitive pressures on CER practices. Therefore, CER practice is becoming an important mechanism for Malaysian ESPLCs in communicating the environmental strategies to tackle climate change issues.
One limitation of this study is that it has relied on information disclosed by companies in their annual reports, sustainability reports, and websites without verifying that they are legitimate and accurate. For this reason, future research should contrast these sources with CER practices in reality via case studies.
Footnotes
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Special thanks to Universiti Tenaga Nasional for funding this research under the Bold 2025 Start-Up Grant Scheme No. RJO10289176/B/1/2017/2
