Most comparative studies of media are undertaken between different countries. It is normally assumed that there are considerable commonalities between the media in a given country and it is usually argued that these are sufficient to form a ‘media system’, which can usefully be contrasted with that of another country. It is relatively unusual to find two sets of media within one country that are sufficiently distinct as be considered as different systems. This paper explores one of the exceptions to that general rule: the case of the Hong Kong media as compared with those of mainland China. Given the different historical and current situations of the two locations at the time the research was conducted, it is to be expected that the kinds of journalism practised would be radically dissimilar. The results of a content analysis of five mainland and three Hong Kong papers demonstrate that, at the aggregate level, there are indeed important differences. A more detailed analysis, however, demonstrates that each of the three Hong Kong papers is in fact closer to mainland groupings than they are to each other. One Hong Kong paper, Ta Kung Pao, is closest to the most ‘official’ grouping of mainland papers, while Ming Pao falls in to a grouping with the ‘liberal’ mainland paper. The now defunct Apple Daily, on the other hand, has the closest links with the ‘popular official’ mainland press. Taken together, these findings suggest that the common assumption that different forms of journalism are best compared on a national basis is incorrect and that factors like market position and ideological orientation have an important influence on the kinds of journalism practised across borders.
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