This study provides a contemporary portrait of Chinese journalists’ perceptions and attitudes about gender equality, including their perceptions and attitudes about gender/equality and the status of gender equality in China; attitudes about media and professional practices; journalists’ preference for news; journalists’ ideas about the influence of media content on audiences; the role of journalism in gender equality; gender-related training among journalists; and professional practices in representing gender and disseminating the ideas of gender equality. The survey shows that 83.2% of the respondents believe media can play an important role in promoting gender equality. Journalists’ perceptions and attitudes about gender equality are influenced by intertwining factors such as gender, professional practices, and the society. Given the likely bearing of these ideas and attitudes on their reporting, additional efforts are necessary to improve journalists’ gender/equality awareness and to disseminate the ideas of gender equality in the media in China.
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