The purpose of this article is to investigate Chinese shopping preferences and service perceptions in a gaming destination. Based on a sample drawn from Macau, the world gambling capital, differences in the product preferences in regard to gender and place of origin of tourists are observed. A comparison of product preferences as well as shopping service attributes between Chinese tourists in Macau and Hong Kong is also made. In addition, the relationship between shopping service attributes and satisfaction is examined. Findings of this study provide an update of the literature and reveal business opportunities to develop Macau and other Asian gaming destinations into a major shopping destination that could potentially mimic the Las Vegas counterpart. The findings also provide insight for other destinations that target Chinese tourists and expand the literature pertaining to Chinese shopping preferences.
BitnerMJ (1992) Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing56: 57–71.
3.
BrodyLHallJ (1993) Gender and emotion. In: LewisMHavilandJ (eds) Handbook of Emotions. New York, NY: Guilford Press.
4.
ButtleF (1992) Shopping motives constructionist perspective. Service Industries Journal12: 349–367.
5.
ChanCMMakinoSIsobeT (2010) Does subnational region matter? Foreign affiliate performance in the United states and China. Strategic Management Journal31: 1226–1243.
6.
China Statistical Yearbook (2008) Beijing, China: China Statistics Press.
7.
ChoiTMLiuSCPangKM. (2008) Shopping behaviors of individual tourists from the Chinese Mainland to Hong Kong. Tourism Management29: 811–820.
8.
CroninJJBradyMKHultGTM (2000) Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing76: 193–218.
9.
Ganesan-LimCRussell-BennettR DaggerT (2008) The impact of service contact type and demographic characteristics on service quality perceptions. Journal of Services Marketing22: 550–561.
10.
HanHRyuK (2006) Moderating role of personal characteristics in forming restaurant customers' behavioral intentions: an upscale restaurant setting. Journal of Hospitality and Leisure Marketing15: 25–54.
11.
HeungVCSChengE (2000) Assessing tourists' satisfaction with shopping in the Hong Kong special administrative region of China. Journal of Travel Research38: 396–404.
12.
HeungVCSQuH (1998) Tourism shopping and its contributions to Hong Kong. Tourism Management19: 383–386.
13.
Hong Kong Tourism Board (2008) Visitor profile report – 2008. Available at: http://partnernet.hktb.com(accessed 25 February 2010).
14.
Hong Kong Tourism Board (2011) Visitor profile report – 2010. Available at: http://partnernet.hktb.com(accessed 10 July 2011).
15.
HsiehATChangJ (2006) Shopping and tourist night markets in Taiwan. Tourism Management27: 138–145.
16.
HuangSHsuCHC (2005) Mainland Chinese residents' perceptions and motivations of visiting Hong Kong: evidence from focus group interviews. Asia Pacific Journal of Tourism Research10: 191–205.
17.
JacksonVStoelLBrantleyA (2011) Mall attributes and shopping value: differences by gender and generational cohort. Journal of Retailing and Consumer Services18: 1–9.
18.
JesusS (2010) A parallel revolution. Macau: Macau Business, pp. 88–93.
19.
KelloggDLChaseRB (1995) Constructing an empirically derived measure for customer contact. Management Science41: 1734–1750.
20.
KuruvillaSJJoshiNShahN (2009) Do men and women really shop differently? An exploration of gender differences in mall shopping in India. International Journal of Consumer Studies33: 715–723.
21.
KwunDJW (2011) Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: a gender-difference approach. International Journal of Hospitality Management30: 252–261.
22.
KyleGTTheodorakisNDKarageorgiouA. (2010) The effect of service quality on customer loyalty within the context of ski resorts. Journal of Park and Recreation Administration28: 1–15.
23.
LamCVongTN (2009) Macao: the gambling paradise: profiling the roles and motives of customers. Journal of China Tourism Research5: 388–400.
24.
LarocheMSaadGClevelandM. (2000) Gender differences in information search strategies for a christmas gift. Journal of Consumer Marketing17: 500–524.
25.
LeHewMLAWesleySC (2007) Tourist shoppers' satisifaction with regional shopping mall experiences. International Journal of Culture, Tourism and Hospitality Research1: 82–96.
26.
LehtoXYCaiLAO'LearyJT. (2004) Tourist shopping preferences and expenditure behaviours: the case of the Taiwanese outbound market. Journal of Vacation Marketing10: 320–332.
27.
LemonKNRustRTZeithamlVA (2001) What drives customer equity?Marketing Management10: 20–25.
28.
LinYHLinK (2006) Assessing mainland Chinese visitors' satisfaction with shopping in Taiwan. Asia Pacific Journal of Tourism Research11: 247–268.
29.
LiuSCChoiTMLeeWT (2008) Tourists' satisfaction levels and shopping preferences under the solo travel policy in Hong Kong. Journal of Fashion Marketing and Management12: 351–364.
Macau Statistics and Census Service (2011a) 2010 Annual tourism statistics. Available at: http://www.dsec.gov.mo(accessed 19 July 2011).
33.
Macau Statistics and Census Service (2011b) Visitor arrivals. Available at: http://www.dsec.gov.mo(accessed 7 February 2011).
34.
MattilaMKarjaluotoHPentoT (2003) Internet banking adoption among mature customers: early majority or laggards?Journal of Services Marketing17: 514–526.
35.
McClearyKWWeaverPA (1994) Gender-based differences in business travelers' lodging preferences. Cornell Hotel and Restaurant Administration Quarterly35: 51–58.
36.
McKercherBDu CrosH (2008) A comparison of international travel between an emerging and a mature source market. Asia Pacific Journal of Tourism Research13: 265–280.
37.
MichalkóGVáradiZ (2004) Croatian shopping tourism in Hungary: the case study of Barcs. Tourism52: 351–359.
38.
MoscardoG (2004) Shopping as a destination attraction: an empirical examination of the role of shopping in tourists' destination choice and experience. Journal of Vacation Marketing10: 294–307.
39.
OhHParksSCDeMiccoFJ (2002) Age- and gender-based market segmentation: a structural understanding. International Journal of Hospitality and Tourism Administration3: 1–20.
40.
OhYJJChengCKLehtoXY. (2004) Predictors of tourists' shopping behaviour: examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing10: 308–319.
41.
OliverRL (1980) A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research17: 460–469.
42.
OliverRLBeardenWO (1983) The role of involvement in satisfaction processes. Advances in Consumer Research10: 250–255.
43.
OstromALBitnerMJBrownSW. (2010) Moving forward and making a difference: research priorities for the science of service. Journal of Service Research13: 4–36.
44.
ParasuramanABerryLLZeithamlVA (1991) Refinement and reassessment of the SERVQUAL scale. Journal of Retailing67: 420–450.
45.
PinarMEserZStrasserS (2010) Bank personnel's perception of banking services and implications of service quality. Marketing Management Journal20: 87–104.
46.
SebastianelliRTamimiNRajanM (2008) Perceived quality of online shopping: does gender make a difference?Journal of Internet Commerce7: 445–469.
47.
SeidersKVossGBGodfreyAL. (2007) SERVCON: development and validation of a multidimensional service convenience scale. Academyof Marketing Science35: 144–1566.
48.
SeidersKVossGBGrewalD. (2005) Do satisfied customers buy more? Examining moderating influences in a retailing context. Journal of Marketing69: 26–43.
49.
SomAPMMohammadBAAIbrahimHMH (2010) Shopping motivation factors at tourist night markets. Journal of Tourism11: 69–78.
TosunCTemizkanSPTimothyDJ. (2007) Tourist shopping experiences and satisfaction. International Journal of Tourism Research9: 87–102.
53.
TracieR (2002) Las Vegas makes shopping a sport. New York Times, 10 July 2011, 1.
54.
VongCKF (2004) Gambling attitudes and gambling behavior of residents of macao: the Monte Carlo of the Orient. Journal of Travel Research42: 271–278.
55.
WeinerB (2000) Attributional thoughts about consumer behavior. Journal of Consumer Research27: 382–387.
56.
WongIA (2011) Forecasting Macau's gaming revenue and its seasonality. UNLV Gaming Research and Review Journal15: 87–93.
57.
WongIARosenbaumMS (2012) Beyond hardcore gambling: understanding why mainland Chinese visit casinos in Macau. Journal of Hospitality and Tourism Research36: 32–51.
58.
WongJLawR (2003) Difference in shopping satisfaction levels: a study of tourists in Hong Kong. Tourism Management24: 401.
XuYMcGeheeNG (2012) Shopping behavior of Chinese tourists visiting the United States: letting the shoppers do the talking. Tourism Management33: 427–430.
61.
YuJZhouJX (2010) Segmenting young Chinese consumers based on shopping-decision styles: a regional comparison. Journal of International Consumer Marketing22: 59–71.
62.
YükselA (2007) Tourist shopping habitat: effects on emotions, shopping value and behaviours. Tourism Management28: 58–69.
63.
ZaichkowskyJL (1994) The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising23: 59–70.
64.
ZhangHQLamT (1999) An analysis of Mainland Chinese visitors' motivations to visit Hong Kong. Tourism Management20: 587–594.
