Viewing recycling’s long-term sustainability through the prism of the internet?

Abstract

The article uses a netnographic study to try to analyse the long-term sustainability of domestic recycling practices. By monitoring narratives and practices, it identifies two profiles for recyclers: leaders and followers. This categorization raises questions about the informality of recycling while differentiating between different degrees of long-term sustainability. It also reveals the role that the internet plays because of its ability to generate an ideological recycling of the recycling of materials.

Keywords

blog internet netnography recycling repurpose reuse sustainability upcycling

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