With increasing climate change, it is becoming imperative to implement pro-environmental practices. The present study aimed to delineate the determinants of fishing tourists’ eco-friendly behaviors by adopting a fuzzy-set approach. The results revealed the complex interplay of VBN (value–belief–norm) factors, perceived barriers, and motives in shaping fishing tourists’ environmental behaviors. While no single factor emerged as a necessary condition for pro-environmental behaviors, the findings provide valuable insights for policymakers and tourism professionals seeking to promote sustainability in fishing tourism sites. Moreover, the results offer insights that will help in the understanding of fishing tourists’ underlying psychological structure and in devising tactics to promote pro-environmental measures for recreational wildlife tourists.
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