Artificial Intelligence (AI) is revolutionizing the e-commerce sector, enabling online retailers to create intelligent, adaptive, and highly personalized shopping experiences. This article explores how AI-powered webshops are transforming online shopping, their adoption, benefits and challenges, and the implications for future retail considerations for consumers and businesses.
AdemtsuJTPathakPOduraaODB (2023) Role of AI in changing the physical and online shopping experience of clothes and fashion products. International Journal of Multiple Research Approaches6(10): 4981–4991. Available at: https://doi.org/10.47191/ijmra/v6-i10-57
HuangJWangH (2023) ChatGPT unveiled: unleashing AI magic in online shopping and digital marketing. Atlantic Marketing Journal12(2): 1–26. https://doi.org/10.7547/23-015
6.
JarekKMazurekG (2019) Marketing and artificial intelligence. Central European Business Review8(2): 46–55.
7.
MadhaniJVEmpirical Investigation of Factors Affecting Adoption of AI Tools on Consumers while Shopping Online Phd Synopsis Doctoral Dissertation. Gujarat Technological University.
MankoB (2022) Elevating the customer shopping experience through digital technologies: how wegmans food markets became a destination. Journal of Information Technology Teaching Cases13(2): 222–229. (Original work published 2023). https://doi.org/10.1177/20438869221134302
10.
MankoBA (2024a) Digital Marketing and Analysis: 13 Corporate Case Studies. Amazon.
11.
MankoBA (2024b) The evolution of fashion: how digital technology makes a basic graphic T-Shirt a marketing staple. Journal of Information Technology Teaching Cases14(1): 74–79. https://doi.org/10.1177/20438869231151971
12.
MankoBAJoseST (2022) Gender based shopping and consumer purchasing: “sale Ends Today”. European Journal of Management and Marketing Studies7(4): 87–103. Available at: https://doi.org/10.46827/ejmms.v7i4.1299
MoerlandAKafrouniC (2021) Online shopping with artificial intelligence: what role to play for trade marks? Abbott, R. (forthcoming), Research Handbook on Intellectual Property and Artificial Intelligence, Edward Elgar Publishing. Available athttps://doi.org/10.2139/ssrn.3942770
NofirdaFAIkramM (2023) The use of artificial intelligence on Indonesia online shopping application in relation to customer acceptance. In: Ninth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022), Padang, Indonesia, 19 November 2022, pp. 642–651. Atlantis Press.
18.
PhamVKPham ThiTDDuongNT (2024) A study on information search behavior using AI-powered engines: evidence from chatbots on online shopping platforms. Sage Open14(4): 21582440241300007. https://doi.org/10.1177/21582440241300007
19.
QureshiAAKhanMM (2025) Exploring the scope of AI powered technology in customers’ retail shopping experiences: a systematic literature review. Competitive Research Journal Archive3(02): 234–250. https://thecrja.com/index.php/Journal/article/view/122
20.
RamyaKKarthikeyanK (2024) A study on the usage of artificial intelligence technology in influencing consumer buying behaviour with special reference to online shopping. Proceedings on Engineering Sciences5(4): 13–20. https://doi.org/10.24874/pes06.01.002
21.
StecułaKWolniakRAydınB (2024) Technology development in online grocery shopping-from shopping services to virtual reality, metaverse, and smart devices: a review. Foods13(23): 3959. https://doi.org/10.3390/foods13233959
22.
VaziraniM (2024) Impact of artificial intelligence on consumer behavior in reference to online shopping. INternational Journal Of Advanced Scientific Research And Management9(1): 9–18. https://doi.org/10.36282/ijasrm/9.1.2024.1925
23.
WangSChenZXiaoY, et al. (2021) Consumer privacy protection with the growth of AI-empowered online shopping based on the evolutionary game model. Frontiers in Public Health9: 705777. https://doi.org/10.3389/fpubh.2021.705777
XiongY (2022) The impact of artificial intelligence and digital economy consumer online shopping behavior on market changes. Discrete Dynamics in Nature and Society2022(1): 9772416. https://doi.org/10.1155/2022/9772416