Abstract
Two of the largest online retail market giants of India, Amazon and Flipkart are the biggest competitors and provide their customers with ample products from different sellers at differentiated prices. This case study aims at understanding the marketing strategy, SWOT analysis, and five-force analysis of both companies and mainly focuses on the position of Flipkart. It emphasizes on the fact that why Flipkart has never managed to earn profits, since its inception in the year 2007. For this purpose, the authors have utilized the already collected and analyzed secondary data. In addition to this, data has been collected from various sources such as newspapers, journals and the internet. It was found that both the companies initiated the sales October 2023, wherein they had neck-to-neck competition and earned huge profits. Despite heavy sales, Flipkart faced huge losses. The company incurred a huge loss of 45% in comparison to its major rival company Amazon. Thus, this case study is valuable for MBA-level students and other related streams for learning industry analysis. It will help them understand e-commerce industries and their functioning at different levels.
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