Abstract
The service industry is polarizing e-commerce in Bangladesh across multiple sectors. Sheba.xyz is a marketplace for household services linking customers with verified on-demand professional service providers. By integrating technology and service experts, the platform has transformed the service industry, paving the way for other service provider markets to also adopt virtual strategies. This is probably because online platforms, like Sheba.xyz, have a sustainable future—commercially speaking—in this domain. Furthermore, the notion of an industry’s lifecycle has become outdated as innovations can be frequently made in a virtual form. This case provides an overview of Sheba.xyz, along with its current challenges and its future opportunities.
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