Red Economy,Blue Economy: How Media-Party Parallelism Affects the Partisan Economic Perception Gap

Abstract

Partisan identities do not only shape people’s political attitudes, but also their perceptions of real-world developments. This is evident from the partisan economic perception gap: Government supporters have more positive economic perceptions than opposition supporters, especially when the economic situation is ambiguous. Recent research has shown that the size of this partisan gap varies across different contexts and that the state of the economy and working of political institutions are important moderators. Still, little is known about the influence of another important contextual variable: the degree of partisanship in the media system. Based on a theoretical discussion of partisan-motivated rationalization and the information environment, the paper tests the hypothesis that, due to selective exposure and exposure to more partisan content, people in partisan media systems have more polarized economic perceptions. A multilevel analysis of representative surveys in twenty-six European countries in 2014 shows that the partisan perception gap is, indeed, larger in countries with more polarized media systems, after controlling for other relevant country characteristics. People with the highest level of media consumption are most affected by media-party parallelism. The findings are relevant for worldwide discussions about posttruth politics, as they show that the media environment influences gaps in people’s perceptions of real-world developments.