The Tainted Hero: Frames of Domestication in Norwegian Press Representation of the Bali Climate Summit

Abstract

This article presents an analysis of two major Norwegian newspapers’ coverage of a major transnational media event—the Bali Climate Summit in December 2007. Climate Summits are seen as ample opportunities to study journalism at the global level and simultaneously the relation between global and local perspectives. It demonstrates how main national actors within the political field exercise their hegemony toward the press and that the Norwegian leaders in Bali are partly framed as global heroes. But it furthermore reveals how a critical scrutiny of Norway’s role as a major oil polluter emerges in the press in opposition to the hero framing. Thus, a distinction between different modes of journalistic domestication is made, which invites more critical scrutiny of Climate Change actors both within the confines of the nation-state and more globally. The investigation is based on textual analysis as well as framing theory—and on perspectives of hegemony and “good sense” within the journalistic field.