The use of emerging technology to build health promotion capacity in regions with diversity in language and culture 1

Abstract

Today in the human development arena, three actors play complementary, sometimes competing, and even conflicting roles on the world stage: governments, commercial enterprises and non-governmental organisations. Given their mission and available resources, each of these interact in different ways between each other, but have the same basis and needs for communication among each other. Two of the factors that come into play in these actors’ operations are technology and internationalisation. We currently live the digital era brought on by the technological revolution. This has provided international actors with speed and flexibility over traditional communication formats to disseminate their work and collaborate more closely in real time and across geographical, cultural and language barriers. In order to be efficient and effective, these actors have begun and must continue to engage in this global transformation.

All this is relevant to the IUHPE as a global organisation with members in over 90 countries. The hundreds of cultures and languages of our members enrich our ability to advocate for health in every corner of the world. However, our diversity can hinder our effectiveness. Language barriers separating even neighbours can make collaborative work difficult. There are several solutions that the IUHPE is adopting to bridge this divide, among them, using Information and Communication Technology (ICT).

Within this context, this paper examines the different multi-dimensional dialogue and information platforms offered by ICTs today and its future developments. This will include advantages and limitations with regard to both technological and financial nuances. The use of technology will be defined in relation to the implications for knowledge acquisition, conversation and action. The scenarios include the web as a global resource database and ICTs, including machine translation, for one-on-one and multi-party communication.

In a world that is increasingly entwined across borders, technology provides organisations with the opportunity to communicate more efficiently and effectively than at any time in history. By adopting new ICTs the IUHPE places itself on the avantguard of internal and external communications and in comparative advantage to influence the other two major global actors.